Gulder was launched in Nigeria in 1970 as a strong flavoured beer, at the time it was the only brown bottle lager giving it a distinct personality from other lagers in the market. Over forty years later Gulder is no longer a niche lager but is instead popular with beer drinkers of all persuasions. In 2014 Gulder was given a fresh new look with a new shaped bottled and label. However customers can still enjoy the same extra-matured quality beer made from premium barley, the finest of hops and the purest of waters.